Personas are essential tools to better understand the target population. They might be typical profile of a group of client, user, learner, or employees etc. Job codes in Schneider Electric, are the categorisation of all the workforce in the company depending on the position, tasks, and the perimeter.

In this context, 4 different personas within manufacturing, such as Manufacturing Worker, Process Machine Set-Up Expert, Manufacturing Team Leader and Manufacturing Supervisor have been created.